Common design techniques in packaging box design!

1.Minimalism

Minimalist design has been popular for many years and shows no signs of fading. Although it may be a bit too abstract, keeping it simple can convey the most important information. The most difficult part is to find product features that ordinary people can see at a glance and vividly express them. If you can make people recognize what is inside the packaging with a small amount or without any text at all, then you have succeeded.

2. Poster elements

Designing the packaging like a movie poster would be a new way to attract attention. Highlighting the theme like a movie poster, conveying the main information of the product to the audience, can instantly highlight your product from similar products.

3.Creative styling and materials

For example, placing your snack in a tree hole and juice in a bamboo joint - this immediately separates it from the traditional packaging area, and the unique packaging will also become one of the selling points of the product, without even requiring strong promotion of the copy, you can make your product unique.

4.Retro style

Retro design can evoke memories of past culture or memories among consumers, and evoke emotional resonance. At the same time, retro design also gives people a psychological indication of the brand's long history and reliable quality.